Tunisia's Fresh Female Face of Entrepreneurship

Ever since gaining a Master’s in Applied Languages in Economics and Business in 2007, Hayfa Ben Fraj has wanted to start her own business. At the end of 2014 Ben Fraj resigned, leaving her stable position as a sales manager, and four months later launched Go Market, a company specializing in finding new markets, products, services, customers, and suppliers.Go Market wants to contribute to the development of the Kairouan region through market research, marketing strategies, and new markets it opens up to entrepreneurs in a wide range of sectors and diverse fields such as technology, crafts, and agriculture.The project is already gaining moment. Go Market won Tunisia’s Women’s Enterprise for Sustainability award in 2016 and recently gained a contract to support 17 entrepreneurs in the area of crafts, industry, and services.
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